In the afternoon of the weekend, a cup of coffee in a warm sun, turned a few pages, and the card bookstore can also go shopping, which has become a daily leisure approach to the young people.
Time is rotated to 28 years ago, or the New China Bookstore’s emergence of the streets.
Attontices, Guizhou Zunxi Siver Books formally established. In that man, most bookstores exist in the form of Linjie stores, and the bookstore and coffee, shopping centers are not related. The corner occurred in 2008. This year, the Chairman of Si Sifer, Jin Weizhu, in the southwest, decided to enter the cultural heritage from Guizhou, and opened the first store in Shapingba Square in the old business district. However, since the development path to the future is still exploring, Sidi did not want to clear how to dig the "lurking" readers. Until an accidental opportunity, Si Siver met Longhu. In a book fair with Longhu cooperation, less than two months, Sidish created a sales of 600,000 yuan, which was an unimaginable thing at the bookstore industry at the time.
The name of the book exhibition is called – "Read China 2008 North City / Xicheng First Chinese Book", coordinate in Xichengtian Street, Longhu Chongqing, Longhu Chongqing North City Tianjie. No one thought that a book exhibition has created the creation of the bookstore in the industry.
Since then, both parties have naturally opened their cooperation. In September and December of the year, Si Sifu Chongqing Xicheng Tianjie, Longhu Chongqing, opened the first store and the second store, "Shopping Center Bookstore" from which the public is in the public.
"At that time, we didn’t understand the mall. Longhu’s team provided us with a lot of support and help, continuously communicating with us, even in the early days.
This company gives us the most profound impression that it is very pragmatic. "Scenes who initially cooperate, the relevant person in charge of Sicil Bookstore said.
After the shopping center bookstore mode is successful, Sidi is immediately open fast and robust expansion.
Up to now, in 60 shopping malls opened in Longhu, Sidi has layout 23 bookstores.
The mall opens the bookstore, let Siche have found the way to break.
Ten years of "first store" story "first store" has become an effective means of cracking commercial homogens due to its strong business identity and scene expression, and promoting urban consumption upgrades. Take the newly opened shopping mall in 2021 as an example.
Beijing Lize Tianjie nearly 200 brands settled, nearly half of the brand stores were a concept shop, custom store, image store, which included Michelin star restaurant, life aesthetics experience hall, new retail smart store, international fashion designer brand, etc. Wuhan Jiangyu Tianjie introduced more than 290 brands, including 30% of the city’s first brand, 40% brand custom flagship store; Longhu Changsha Yanghu Tianjie brings together nearly 300 high-quality brands at home and abroad, of which the city’s first store, flagship store About 40%, led regional consumption upgrade. Behind the "first store" has a lot of stories like Sicili’s "total growth" patterns, and "the strength to accept" in the industry’s trend is the spirit of innovation, in order to create a new consumption for consumers and industries. Scenes. In 2004, the Lord’s good-looking Thai brand Thai fragrant rice came to Chongqing.
At that time, Thai fragrance decided to put the store into the shopping center, not a street shop. The founders of Taixiangmi clearly remember that at that time, the Chongqing commercial format was not rich, and mainstream consumption was still concentrated in department store, most consumers stayed on the shopping center in the concept level.
Longhu appeared in a new shopping center consumption scene, which made Thai fragrance did not hesitate to choose Longhu.
As a result, Thai Xiangmei decided to open the first store in Beicheng Tianjie, Chongqing, Longhu. At the beginning of the opening, the performance of Thai fragrant rice is not good, and it has been difficult to operate.
After understanding the management of tenants, Longhu took the initiative to support companies through the most difficult phase. Longhu and merchants face difficulty in the face of difficulties, and let Thae fragrance feel warm.
"Everyone has a win-win sense, regards cooperation as the same business, and goes to the same goal together. Whether it is a pre-period assisting us to do position, or later serving our business, Longhu’s support has been helpless.
After a period of adjustment, Thai fragrance performance gradually improved, and the performance of the entire mall also burst. "Recalling the growth of the initial creation, the founder of Taixiang rice still remembers. Today, after 17 years of development, Taixiang rice is continuously expanded, and 40 stores in more than 10 urban areas. It does not change, Thai fragrant rice and Longhu have always maintained very close cooperation.
If "warm", "the power to accept" is the keyword of Thai fragrant evaluation of Longhu, and for a well-known fashion brand UR, this keyword is "professional" and "personality".
In 2016, the UR first saw Longhu business, and it was also a rapid development of Longhu business development.
As a domestic leading fashion brand, the UR also knows that there is no need to have some hard work in the early stage of cooperation with each commercial project.
Because of the construction, engineering conditions, decoration standards … each item is very complex. A detail is that in Chongqing Jin Sha Tiantian Street, Longhu, the UR team has customized a new store image, and the overall facial surface uses diatomacea.
Considering the long-term operational effect, the Longhu team suggested that the material is changed to a material that is easier to manage, and it has been communicated with Longhu multi-wheel communication. In the view, this is a very high professional performance of commercial real estate companies.
"The management of systematic and specialization of Longhu, can be said to be in the head in the domestic business system.
Longhu business is based on different cities, different business districts, and consumer grouse to create a differential shopping center, and UR advocate personality means pursuing innovation and differentiation, at this point, our goals are very consistent. "A smashing business philosophy is an important reason for UR and Longhu work together.
Taking Longhu Beijing Changshi Street UR store as an example, since 7 years, the store performance has risen year by year, and the store is currently ranked first in all stores in the UR Beijing.
The proportion of the first store in the industry is reflected in a certain degree of investment results in a certain level, and also reflects a project brand agglomeration ability.
In the "first store" customers in Longhu cooperation, there are many merchants for cooperation more than ten years.
It can grow with merchants, and develops to grow a partner, demonstrating the two-point investment ability of Longhu business: First, Longhu business can grow with customers, and can bring great development space for merchants; Second, Longhu Business is unique to the brand’s choice.
In the case of brand rapid iteration, it is necessary to have a brand that has a better development potential.
"The concept of the first store is scarce, unique, and distinct.
Brand is very net red, the first time falls to our project, which can bring a lot of traffic, this first store is very valuable. "The leader of Longhu business related personnel explained. Industry has no" unite and martial arts "," first store "is not" a trick ".
If you want to go in front of this industry, you need to work harder than others, more careful, more awesome. From the logic of big business, Longhu will refine the sales target and evaluation target of each Heavenly Street to each day or even every day, and then refine to each brand.
In Longhu, there is a default consensus: Each project must have its own story script, which will make investment, operation and promotion according to this unique script. This also means that each project has a differential project positioning. Then, the resource integration, Longhu will present a different content according to different project positioning, more and more projects, brand portfolios and promotion playings are getting more different, slowly, overall will show differentiation and personalization Characteristics. In terms of business portfolio, Longhu business closely captures a spider silk mart of consumption demand.
Continue to introduce emerging consumer brands, attract new generation of young consumer groups, maintain the vitality of the mall. For example, last year, Longhu Beijing Changshitian Street has exchanged more than 200 brand merchants. The net red shop accounts for 40%, through the continuous iteration of the brand, Longhu Beijing Changshi Street continues to rejuvenate young consumption.
"Competition in business sectors is the technical capabilities than internal, system, platform capabilities, team objectives and future possible.
In addition to the refinement of the merchant level, our exploration of the system construction and traffic operations today is some important starters in the future.
"The above-mentioned leader of Longhu business is said.
Differentiation positioning and fine operation capacity have achieved the commercial pattern of Dragon Lake Commercial 21 years.
Up to now, Longhu Business has entered 28 cities across the country, and 60 rounds of home malls.
Under the epidemic, this year, Longhu Business is still rapid, Beijing Lize Tianjie, Suzhou Shishan Tianjie Ball (Beibi), Changsha Yanghu Tianjie, Wuhan Jiangyu Tianjie, Chengdu Jinyu Tianjie, Nanjing River West China Street, Hangzhou Jiangdong Tianjie, Beijing Xiyue Tianjie, Suzhou East Wu Tianjie, Hangzhou Dingqiao Street and other 10 Tianjie successfully unveiled. Editor: Yan Xi (PO432)].